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Uganda’s Rena Beverages Solutions produces a range of hibiscus-based drinks and generates revenue of around $7,000 every month. According to Regina Nakayenga, the owner, the growing demand for health and wellness goods in Uganda, led to the brand’s success. About 400 Ugandan smallholders supply hibiscus calyces to Rena’s processing plant where it is used as the basis for the various products.

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