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The National Basketball Association (NBA) has announced the appointment of Clare Akamanzi as the new CEO of NBA Africa. This strategic decision highlights the NBA’s commitment to expanding its presence across the African continent.

Akamanzi is an accomplished business leader with extensive experience in international trade, investment, and law. Her diverse expertise across the public and private sectors positions her as an ideal leader to advance the NBA’s goals in Africa.

As CEO of NBA Africa, Akamanzi will be responsible for overseeing the NBA’s basketball and business development initiatives in Africa. This includes grassroots programs to grow the game of basketball, media distribution and content creation, corporate partnerships, and more.

With basketball’s popularity rising steadily in Africa, Akamanzi’s role will be pivotal in harnessing this momentum. Her leadership will guide strategic planning and operations to engage more youth, fans and partners across the continent. Akamanzi’s appointment, beginning January 2024, comes at an exciting inflexion point as the NBA ramps up investments to strengthen the game and its brand in Africa.

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