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The Advertising Standards Council of India (ASCI) introduces new revisions to its influencer advertising guidelines. Under these updates, influencers within the banking, financial services, and insurance (BFSI) sector, commonly known as ‘finfluencers’, are now obligated to register with the Securities and Exchange Board of India (SEBI) before offering investment-related advice. As per new directives, individuals in fields such as medical practice, health and fitness, and finance, who hold certifications from recognised institutions, are mandated to transparently communicate their certified expert status or practitioner credentials. This obligation arises whenever they disseminate information, provide endorsements for products or services, or present any assertions pertaining to health.

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