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Coca-Cola India is investing in Thrive, marking FMCG’s first startup investment in India. Thrive is all set to challenge Zomato and Swiggy’s duopoly in the food-ordering business. The startup is currently raising capital at a pre-money valuation of INR 104.68 crore, with Coca-Cola India acquiring a 15% stake in the Mumbai-based online food ordering and delivery platform. The timing is crucial as restaurant partners express dissent with the duopoly concerning high commissions and arm-twisting tactics.

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