Polygon, Africa’s largest aggregated programmatic digital out-of-home network, has launched its first full-scale DV360 campaign in Nigeria, marking a milestone for the country’s pDOOH market. The Schweppes campaign is running in Lagos. It uses dynamic creatives tailored to nearby retail locations, with more than 500 ad variations designed to drive consumers to stockists close to each billboard.
Polygon said the campaign shows that programmatic DOOH in Africa is now scalable and operating at a global standard. The company added that the campaign also highlights Nigeria’s growing potential for data-driven, geo-targeted outdoor advertising.
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